- Your media buyer is optimizing the wrong things
Low CPL means nothing if your revenue doesn't move
$3.6M+ in ad spend managed across Google, Meta & Bing. I’ve scaled EdTech brands, managed $240K/month for India’s leading healthcare chain, and turned a loss-making home solutions campaign into an 18.5x ROAS machine.
Let's Connect
- About Me
The Person Behind The Results
Performance Marketer with 7+ years of experience and 5+ years managing paid media across Google, Meta, and Bing. I specialize in full-funnel campaign strategy, A/B testing, audience segmentation, and ROAS-driven optimization.
I’ve worked across EdTech, healthcare, financial services, and D2C — always with one focus: making every rupee and dollar of ad spend accountable to revenue.
- Google Ads
- Meta Ads
- LinkedIn Ads
- Bing Ads
- Native Ads
- A/B Testing
- Audience Segmentation
- ROAS Optimization
- Full-Funnel Strategy
- GA4
- GTM
- Media Planning
- CRO
- Attribution Modeling
- Conversion Tracking
- Experience
Where I've delivered
Adsparkx Media
Senior Media Analyst
Apr 2025 – Present · Remote
- Own $40K–50K/month across Meta & Native ads for U.S. clients
- 62% ROI through A/B testing, scaling winning angles to $69K revenue
ScaleX Media
Performance Marketer
Nov 2023 – Mar 2025 · Remote
- $50K–60K/month across Google and Meta for EdTech brands
- Full-funnel strategy: segmentation, A/B testing, landing page optimization
Apollo Hospitals
Sr. Executive – Digital Marketing
Mar 2023 – Oct 2023 · Bengaluru
- $240K/month across Google, Meta & Bing for North & East Zone
- Digital acquisition for ProHealth, an AI-driven health program
GenY Medium
Digital Marketing Analyst
Mar 2022 – Mar 2023 · Hyderabad
- Managed media spends of ₹50 lakh/month across real estate, EdTech & healthcare sectors
- Awarded 'I-Deliver' twice for consistently exceeding client KPIs
DigiChefs LLP
Digital Marketing Analyst
Dec 2020 – Feb 2022 · Mumbai
- Managed clients across real estate, pharma, lifestyle, D2C verticals
Others optimize for CPL.
I optimize for Revenue.
- Philosophy
Where businesses actually lose money
Not inside Ads Manager.
Offer
Would you buy this yourself?
- Value
- Pricing
- Positioning
- Messaging
Creative
Would someone stop scrolling for this?
- Hook
- Relevance
- Clarity
- Emotion
Landing Page
Does curiosity become action?
- Message Match
- User Experience
- Trust Signals
- Conversion Flow
Sales Process
Can your sales team actually close them?
- Lead Quality
- Follow-up Speed
- Objections
- Conversion Rate
Measurement
What are we really optimizing for?
- Attribution
- Right Metrics
- Incrementality
- Profitability
That's why I audit the business before I audit the campaigns.
Fix the system. Results follow.
- Track Record
Proof over promises
- Paid Media · Google & Meta Ads
Premium Home Solutions Brand
"We're spending more on ads than we're making in revenue."
- Problem
Conversion tracking was broken. The ad platforms were reporting numbers that didn’t match backend reality — and the previous media buyer was optimizing campaigns based on that flawed data. No proper tracking setup, no backend validation, and shared phone numbers across organic and paid made it impossible to attribute leads accurately.
- Diagnosis
- Single campaign for multiple geographies — no geo-level optimization
- Prefill instant forms — attracting junk leads
- No customer list or lookalike audiences — missing high-value targeting
- Generic ad copy — poor utilization of headlines, descriptions & CTAs
- Landing page score: 27/100 on mobile — 16.9s load time
- Actions Taken
- Restructured campaign structure — separate campaigns by geography
- Switched from prefill instant forms to custom forms with qualifying questions
- Built exclusion audiences and high-value lookalike audiences from customer lists
- Developed optimized landing page for performance marketing objective
- Weekly calls with presales team to understand feedback in realtime & optimize accordingly
- CRO · Landing Page Revamp
IVF Centre In Bangalore
Complete landing page overhaul — replaced discount-heavy, cluttered design with an empathy-driven conversion page.
Before
& After
- Before
- Discount-led positioning
- No trust signals above fold
- Multiple competing CTAs
- No emotional connection
- After
- Empathy-driven copy & structure
- Trust bar: 65-73% success rate
- Single focused CTA throughout
- Addresses both partners
- Full-Funnel Fix · 8 Months
Real Estate · Hyderabad
"We're getting leads but nobody's buying."
- Problem
A real estate developer was running paid campaigns for a project on the outskirts of the city. Leads were coming in, but only 13% were qualifying. The sales team kept hearing: “We’re looking for something within the city.” The client was ready to shut down the campaigns.
- Diagnosis
Instead of changing targeting, I requested the sales team’s call recordings. After reviewing dozens of conversations, a pattern emerged — prospects weren’t rejecting the property. They were rejecting unanswered questions: commute, connectivity, infrastructure, lifestyle value, and price comparison vs. city properties.
- Actions Taken
- Rewrote ad messaging to address location objections before the click
- Rebuilt landing page around the five most common objections from call recordings
- Redesigned lead form with qualifying questions to filter junk leads before reaching sales
- Aligned all three — ads, landing page, and form — into one consistent narrative
- Process
What happens next
A clear process. No fluff.
01
01
- 30 MIN CALL
Discovery & Account Access
Whether you're hiring for a full-time role or looking for a strategic performance marketing partner, let's start with a conversation.
- Business & Goals
- Current Challenges
- Account Access
- Historical Review
02
02
- 3–5 DAYS
Free Audit
I go through your campaigns, tracking setup, creatives, and landing pages. You get a clear breakdown of what's working, what's broken, and what I'd do differently.
- Campaign Audit
- Tracking & Analytics
- Creative Review
- Landing Page Audit
- Action Plan
03
03
- 3 MONTH PLAN
Media Plan & Execution
Based on the audit, I put together a media plan — projections, creative direction, targeting strategy, and budget allocation. Then we launch, optimize, and scale.
- Media Plan & Projections
- Creative Direction
- Platform Allocation
- Launch & Optimize
- Weekly Reporting
- Step 01
Discovery & Account Access
We'll schedule a quick discovery call to understand your business, goals, current challenges, and growth targets. Once aligned, you share ad account access, historical data, and an honest download on what has and hasn't worked.
- Step 02
Free Audit
I go through your campaigns, tracking setup, creatives, and landing pages. You get a clear breakdown of what's broken and what I'd do differently.
- Step 03
Media Plan & Execution
Based on the audit, I put together a media plan — 3-month projections, creative direction, targeting strategy, and platform allocation. You'll have full visibility into where the budget is going and why.
- Get in Touch
The best campaigns I've run started with one honest conversation
Whether you're hiring for a full-time role or looking for a strategic performance marketing partner, let's start with a conversation.
- Testimonials
What people say
